This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

First published in 1930, Civilization and Its Discontents is one of the most influential works of pioneering psychologist Sigmund Freud. Focusing on the tension between the primitive drives of the individual and the demands of civilization for order and conformity, Freud draws upon his psychoanalytic theories to explain the fundamental structures, conflicts, and consequences of society.

A sinister cabal of corrupt law enforcement personnel, intelligence agents, and military officials at the highest levels of government plotted to overthrow a president. Even after they failed, they continue to secretly pull the levers of power without any accountability to the American people. This isn’t the synopsis of a fictional spy thriller. This is what is actually happening in the United States government.